Range Rover Chieftain

The Ultimate Modernised Classic Range Rover

JIA have drawn on our years of expertise in upgrading iconic British classics to evolve the classic Range Rover into something far beyond it’s original design brief.



Following the development of the original VELAR badged prototypes, complete with rubber floor mats and world-class off-road capability, there can be no doubt that the SUV genre has broadened it’s fan-base and, leading the charge pretty much all the way, has been that most British of vehicles, the Range Rover.

Right from the outset in the early 1970s the Range Rover quickly became an object of desire and status and Land Rover continued to develop the model through evolution not revolution, as only a British manufacturer of the time could, until finally, in the mid ’90s, it was acknowledged that no more could be done to keep the elderly design at the front of the pack.

Until only recently the Classic Range Rover population was decimated through low values and rough off road treatment, not to mention rampant rust hidden behind those now-elegant looking aluminium panels. As is always the case scarcity and the passage of time have conspired to reverse the fortunes of the now “Classic” Range Rover and good examples can now command serious sums from collectors….. however, they still drive much as they did in the 1970s and the venerable Buick derived Rover engine has a host of known issues which keeps the modern day owner watching the gauges with great care.


The Chieftain:

With modernised chassis design featuring all independent air suspension, the legendary 560bhp LSA engine from GM and 6 speed transmission (as used in the Interceptor R) allied to a bulletproof GM transfer box (as used in the Jensen FF-R) JIA have transformed the driving experience whilst retaining the off-road capability should it be required.


Inside, decades of low budget attempts to hide the utilitarian basis of the Range Rover have been swept away in a root and branch overhaul of the interior. Much as we have done with the Interceptor the feel of the original design has been carefully retained but materials are luxurious throughout and mod cons like in built sat nav sit comfortably alongside bespoke switchgear such as would grace any modern yacht or supercar.



This, then, is the beginning of a new era for the classic Range Rover, like the Jensen Interceptor an icon of it’s time which, in standard form disappoints the modern driver but when re-engineered to this degree is elevated to supercar status whilst still keeping it’s cool…. just a little bit understated but devastatingly effective on the road!